As a fairly recent convert to the micro blogging site Twitter to promote my business I have to say that on the whole, I am very impressed with its potential. However, like all things in life I have discovered that you have to work at it, as you only get back what you put in.
On the plus side it has brought me into contact with some wonderful people such as the inspiration that is Melody Hossaini (@Melody_Hossaini). Melody runs InspirEngage a global social enterprise with the aim of improving the lives of children and young people worldwide (although you may remember her from The Apprentice 2011). I have a dream of setting up a social enterprise of my own in the future to teach young people influencing and basic sales skills as well as encouraging entrepreneurship. Melody was happy to offer some great advice and encouragement.
I have learned many new ideas and have also had some of my own thinking challenged, which is great to keep those creative juices flowing. Some of my followers and people I follow are overseas and it is very interesting to see the differences in style and approach according to culture. I also follow people who are based locally and one (@DefencePartner) is so close I could almost shout to him!
It does seem daft but research has shown that people are more likely to do business with someone based on the recommendation of a ‘stranger’ on social media rather than their own family. I can confirm this is true as I have already recommended and been recommended by people on Twitter.
On the downside some companies have taken to setting up ‘automated’ advertising that churns out rubbish every 15 minutes 24/7. These however are easily removed from my follow list with a satisfying mouse click.
There is also a problem with uninvited spam messages but it’s not too bad and as long as you avoid clicking on any of the links you should be fine!
Enjoy using Twitter for business and be sure to follow me @StuartAllenFCMI
