I have been on Twitter for two years and tweet as @StuartAllenFCMI in that time I have tweeted 7,000 times and have amassed a following of over 17,800 people (mainly business related).
Those of you that already know me know how passionate I am about Twitter and its use as a business attraction tool. I still speak to many business owners that just don’t ‘get it’ and in my mind they are missing a massive opportunity.
Stuart Allen on Twitter
I should point out that I don’t do Facebook and from what I have seen its use for generating business is far less than Twitter.
I don’t claim to be a social media expert and I am not suggesting my ideas are right. All I am saying is that I get results for my business from Twitter using these rules & tips.
So here are my Top TEN Twitter Tips (NOT in order of importance)
1) Tweet to give NOT to get! Too many businesses pump out advert after advert which doesn’t work. Tweet hints and tips about your industry sector or general business news. Add value to your Twitter following and it will grow! Having said that you can get away with (as a rule of thumb) one ‘advert’ in every ten Tweets.
2) Tweet on a regular basis! “I’m too busy I hear you say!” Well so am I (very busy) and if I am teaching all day I do some tweets at breakfast time, a couple at lunch time and then a few in the evening! It takes as little as 30 minutes a day TOTAL!
3) Always follow people back! Imagine going to a live networking event and someone hands you their business card but you don’t reciprocate. It is just common courtesy and okay, they may be outside your area but that’s not the point, it’s the ideas and potential referrals you can get that counts.
4) Tweet original content NOT endless motivational quotes! Many Twitter accounts churn out famous quotes at the rate of 4 an hour! What a bore! Create original content relevant to your field and you will quickly become established as an expert!
5) Tweet photographs! People love photos so use your smartphone to capture & tweet things like events, nature, your latest job installation etc. etc.
6) Use Hash Tags (#)! People on Twitter that don’t follow you already can find you by searching a particular hash tag that is relevant to them. #bizitalk for example is a brilliant business hash tag that is followed and searched by thousands of SME businesses every day. Other examples are #Retail #News #Food #Leadership #Training Just insert a # in front of any word in your tweet that you think people might search by (don’t overdo it though, max 2 per tweet).
7) Follow people that follow accounts relevant to you! For example if you are based in Worcestershire and want to follow more local people then you could follow all the people that follow @WorcesterHour. IMPORTANT: If you find some people are not following you back you can unfollow them using free Twitter Tools like Tweepi BUT allow a few weeks in case people are on holiday.
8) Always thank people for Follows/Retweets & Mentions! OK, I can’t physically do this anymore due to sheer numbers of daily followers and retweets I get BUT I always did it when my account was small enough to handle.
9) Retweet relevant tweets! If you genuinely like a tweet then Retweet it to your followers if you think it is relevant!
10) If you are tweeting as a business NEVER get involved in arguments! Also avoid discussions that could be deemed racist, sexist or bring your business into disrepute!